Hire Top Talent with This Marketing Manager Job Description Guide (+ Free Templates)

In today’s world, almost every industry is oversaturated with competition — which is (partly) why we enlist marketing professionals to connect with our target audience and help us stand out from the crowd.

A strong marketing team, often led by a Chief Marketing Officer (CMO), needs different kinds of people in different kind of roles.

One of those crucial roles? A marketing manager.

Someone who can create and implement marketing campaigns, positively impact your sales, improve relationships with clients, and bolster your brand.

All while being the right cultural fit for your organization.

Finding that perfect marketer sounds tricky — and it can be! — but it doesn’t have to be. Not if you start with a strong marketing manager job description.

Why are job descriptions important?

Consider a job description your company’s first impression to everyone who scrolls by — and you know what they say about first impressions, right? (Hint: they’re important.)

Never assume that someone knows your organization. Be in the mindset that this will be a job seeker’s very first interaction with your brand.

That being said, it’s important to treat every job description as an opportunity to not just sell the role you’re looking to fill but to highlight the great things your company has to offer!

Is this open position unique to the industry? Is your company culture something to rave about?

Job descriptions are the place to lay it all out. Dare we say brag a little.

They also give you an opportunity to clarify exactly what you’re looking for in a candidate, saving both you and unqualified applicants lots of time.

But, as important as they are, writing and re-writing job descriptions can become tedious work.

Especially when it comes to hot jobs you’re always looking to fill — like, for instance, a marketing manager.

To lock down your top candidate for the role, you’ll need to offer a competitive salary.


Find out how much you should offer your new hire for FREE, with Payfactors Free.

Free resources AND free market data with Payfactors Free


What should a marketing manager job description include?

Before getting into the details of a marketing manager job description, make sure the standard information is mentioned. That includes:

  • Basic information about the role

That includes essential information like job title, salary or pay range, who this individual would report to, hours or shifts, and any overtime or weekend work.

  • Responsibilities of the job

Give the key objective of the role. Then list the general responsibilities and descriptions of key tasks.

(Try not to list every little thing they’ll be doing in the role. Stick to the tasks that will comprise 95 percent of their day-to-day.)

  • Qualifications

That means the education, experience, training, and technical skills necessary for entry into this job.

  • Special demands

List any extraordinary conditions applicable to the job (for example, heavy lifting, exposure to temperature extremes, prolonged standing, or travel).

Now, onto the role-specific details. In the case of a marketing manager that might include:

    • Any industry-specific experience that would make their transition into the role smoother
      • For instance, would experience at a tech company be helpful? Should they have spent time at a marketing agency?
    • Knowledge of content management systems (CMS), specifically the one your company uses
    • Experience with business-to-business marketing (B2B) and/or business-to-consumer marketing (B2C)
  • General traits that would benefit a marketing manager, like:
      • Strong project and time management skills
      • Communication and presentation skills
    • An energetic and flexible personality that can handle quick turnaround times

Now that you have an idea of what should go into a marketing manager job description, here are two free templates to get you started!

I’ve included a formal and an informal option — make sure you customize it depending on your company culture!

MARKETING MANAGER JOB DESCRIPTION (FORMAL)

[Brief description about what the company does — consider this your elevator pitch to a potential candidate.]

[Company Name] is seeking a Marketing Manager to join our team in [Office Location.] In this role, you will be responsible for helping to create and execute campaigns across a variety of mediums, building strategic relationships with clients, writing valuable content, and analyzing campaign results.

QUALIFICATIONS

    • Bachelor’s degree preferred
    • [Number of Years] of marketing experience in [Type of Marketing]
    • Experience in SEM (search engine marketing) and PPC (pay-per-click) campaign management
    • Strong project and time management skills
    • Social media campaign experience
    • Strong writing skills
    • Experience with email marketing platforms
  • Knowledge of Google Analytics highly preferred

DUTIES

    • Assist with campaign strategy crafting, launching and optimizing campaigns across multiple online channels
    • Execute digital campaigns and confirm alignment for KPIs
    • Analyze marketing campaigns vs. goals/objectives to create presentations for key stakeholders and leadership
    • Produce engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships with key industry players, agencies, and vendors
  • Manage budget towards predetermined goals and targets

BENEFITS

    • Competitive base [Include Salary or Range, if Known] and bonus packages
    • Performance-based rewards and recognition
    • Benefits package including medical, dental, and vision
    • [Number of Days] PTO
  • [Any Other Company-Specific Benefits]

HOW TO APPLY

To apply for the role, please send a resume, cover letter, and list of references to [Email Address/Other Method of Application.]

U.S. EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION INFORMATION

Individuals seeking employment at [Company Name] are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

MARKETING MANAGER JOB DESCRIPTION (INFORMAL)

[Brief description about what the company does — consider this your elevator pitch to a potential candidate.]

[Company Name] is seeking a Marketing Manager to join our growing team in [Office Location.] Do you live and breathe marketing? Do you love executing marketing campaigns, writing content, and diving into social media analytics? Then read on!

QUALIFICATIONS

    • Bachelor’s degree preferred
    • [Number of Years] of marketing experience in [Type of Marketing]
    • Experience in SEM (search engine marketing) and PPC (pay-per-click) campaign management
    • Strong project and time management skills
    • Social media campaign experience
    • Strong writing skills
    • Experience with email marketing platforms
  • Knowledge of Google Analytics highly preferred

DUTIES

    • Assist with campaign strategy crafting, launching and optimizing campaigns across multiple online channels
    • Execute digital campaigns and confirm alignment for KPIs
    • Analyze marketing campaigns vs. goals/objectives to create presentations for key stakeholders and leadership
    • Produce engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships with key industry players, agencies, and vendors
  • Manage budget towards predetermined goals and targets

BENEFITS

    • Competitive base [Include Salary if Known] and bonus packages
    • Performance-based rewards and recognition
    • Benefits package including medical, dental, and vision
    • [Number of Days] PTO
  • [Any Other Company-Specific Benefits]

HOW TO APPLY

To apply for the role, please send a resume, cover letter, and list of references to [Email Address/Other Method of Application.]

U.S. EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION INFORMATION

Individuals seeking employment at [Company Name] are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Need more job descriptions? Check out our free templates for controller jobs.